Certus Connect

Corporate Brand Identity in London, United Kingdom

Certus Connect is a multidisciplinary company that provides strategic and operational advice to government and non-governmental organizations across sectors and geographies. Certus Connect approached Osai Creative as its original identity no longer reflected its dynamic, future-looking approach to helping governments with integration and success in markets around the world.

Osai was asked to create a modern, unique flowing brand identity that reflects Certus Connects professionalism and discretion, The emphasis was on expressing its personality and reflecting its huge ambition for growth, especially at an executive level.It was important for Osai to design that allowed for local identification, creating a global brand that also works with the existing cliental based in over 25 countries. The brand needed to prepare for growth, flexibility and adaptability.

Certus Connects new mark expresses elegance and poise, a geometric "C" flow. The design is an ode to the their ability to provide market entry mechanisms for clients to develop long-term relationships. It highlights the importance of every aspect of transformation.