The Law Offices of Jarrett Adams

Life Re-Invented

Jarrett Adams, wrongfully accused at the age of 17, spent 10 years of his life imprisoned before being exonerated by the Innocence Project. Jarrett dedicated his life to seeking justice for others that have been wrongfully accused and have been abused by the judicial system. He put himself through law school and after passing the bar exam, he went on and began his law career with the same organization that helped him get exonerated.

After years served as a public defender with the Innocence Project, Jarrett wanted to branch out and create his own law firm. With the help of Osai, we created a help a unique brand identity that spoke to his audience and develop a brand strategy that was bespoke to Jarret’s visual identity.

The relationship between Jarrett Adams and his audience has changed from being the success story of beating the system to the thought leader of justice. Not only has he changed the way he communicates, but also the tone and language he uses. While in the past, traditional law firms kept a more formal tone, with the new revision of identity from Jarrett Adams, his firm is now able to address his audience in a closer, more intimate manor that is understandable.

Jarrett stands out because he understands the system. He knows what it means to be misrepresented. His commitment to providing the best law practices and to bring transparency to his clients. A key opportunity was to develop his voice to the community that is seeking help and justice. We focused on content creation and creating a seamless brand that is approachable.

As a leading player in criminal defense, Jarrett has been an influential advocate recognized for his efforts to bring awareness to injustices, a system that has been slow to change.